Conference Kick Off: Saturday, April 11th • Conference Dates: April 12th - 15th
Welcome to the SNUG 2026 Sponsor Hub!
We’re thrilled to have you join us for the 39th Annual SNUG Conference at Margaritaville in Nashville, TN! This hub is your go-to resource for everything you need to make the most of your sponsorship experience — from key deadlines to marketing materials and event logistics.
Sponsoring SNUG 2026 is your chance to connect directly with key decision-makers from across the industry, market your products and services during both formal sessions and relaxed networking events, and build lasting relationships over lunches, breaks, and receptions. Plus, all sponsors will be introduced during the Vendor Spotlight Session, giving you the perfect spotlight to showcase your business from the very start.
Things to Know
Before You Arrive
Pre-Conference Contact
For questions prior to the conference, please contact Brianna Burke at brianna@c2omanagement.com
Hotel Information
Margaritaville Hotel Nashville, 425 Rep. John Lewis Way S, Nashville, TN 37203
Marketing/Social Media
Conference Logo provided by the association for the sponsor/exhibitor companies to use in their promotional efforts.
Download the conference logo here to use in your promotion of the event.
Electrical
Electric can be obtained for an additional cost. Please reach out to Brianna Burke at brianna@c2omanagement.com.
Shipping & Printing Information
Please ship any packages to:
Attn: SNUG - Erica Buckley
425 Rep. John Lewis Way S.
Nashville, TN 37203
There is a UPS Store located in the Omni Hotel that is a 3 minute walk from Margaritaville Hotel (250 5th Ave S., Nashville, TN 37203).
During the Conference
On-Site Contact
If you have questions during the conference, please contact Brianna Burke at brianna@c2omanagement.com
Reminders for During the Conference
- Official registrants are invited to attend all social events, meals and most sessions. Startel sessions are limited to regular SNUG members.
- Meals are included for company representatives that have full registrations and name badges. Please see SNUG staff at the registration desk if you have any questions.
- SNUG is not responsible for any lost, stolen or damaged items. Please make sure any valuable items you bring are safely stowed away at the end of each day of the conference.
Exhibit Schedule
Full Agenda in Section Below
*Subject to change
Sunday, April 12, 2026
10:00am - 12:00pm; 4:30pm-6pm
Exhibit Set-up & Move-In
*Exhibits should be in place by 6:00pm
6:30pm - 8:30pm
Opening Reception (join us in your best island wear!)
Monday, April 13, 2026
8:00am - 9:00am
Breakfast with Exhibitors
8:00am - 5:00pm
Exhibit Hall Opens
11:00am - 11:15am
Break with Exhibitors
12:00pm - 1:00pm
Lunch with Exhibitors
1:00pm - 1:05pm
Raffle Drawings
1:05 pm - 1:45pm
Vendor Spotlight Session
2:45pm - 3:00pm
Break with Exhibitors
5:00pm - 6:30pm
Vendor Reception
Tuesday, April 14, 2026
8:00am - 9:00am
Breakfast with Exhibitors
8:00am - 5:00pm
Exhibit Hall Open
10:15am - 10:30am
Break with Exhibitors
12:00pm - 1:00pm
Lunch with Exhibitors
2:45pm - 3:00pm
Break with Exhibitors
5:00pm
Exhibit Tear Down
6:00pm
Startel Event
Exhibitor Guidelines
Exhibitor Eligibility & Approval
All exhibitors must provide products or services that align with the purpose of the event and are relevant to the industry.
All applications are subject to review and approval by event management. We reserve the right to decline or remove any exhibitor that does not align with the event’s standards or audience.
Booth Assignment & Space Use
Booth and table placements are assigned by event management. While we will do our best to accommodate requests, specific placements are not guaranteed.
Exhibitors must remain within their designated space and may not obstruct aisles or neighboring exhibitors. Booth sharing or subletting is not permitted without prior approval.
Conduct & Professionalism
Our annual conference is designed to provide a professional, respectful environment where participants are free from unwanted solicitation, harassment, or recruitment.
By registering for and attending this event, you agree to uphold these standards throughout the conference and in all related interactions. This includes refraining from aggressive solicitation, unsolicited recruiting, or any behavior that may make others feel uncomfortable or pressured.
Exhibitors are expected to maintain a professional presence within their designated space at all times. Excessive noise, disruptive demonstrations, or behavior that interferes with other exhibitors or event activities is not permitted.
Violations of this policy may result in removal from the conference without refund and/or termination of membership in the Startel National Users Group (SNUG).
Setup & Tear Down
Exhibitors must adhere to all scheduled setup and teardown times provided by event management.
Booths should remain fully set up and staffed during all designated exhibit hours. Early teardown is discouraged and may impact participation in future events.
Shipping & Materials
Exhibitors are responsible for all shipping, tracking, and retrieval of materials.
The organization is not responsible for lost, delayed, or damaged shipments. Any materials left behind may be discarded or returned at the exhibitor’s expense.
Payments & Cancellations
All payments must be received by the stated deadlines to secure participation.
Cancellation requests must be submitted in writing. Refund eligibility will be based on the event’s cancellation timeline. Sponsorships are non-refundable.
Liability
Exhibitors participate at their own risk. The organization is not responsible for any loss, theft, or damage to exhibitor property.
Exhibitors are responsible for any damage caused to the venue or event property.
Giveaways & Promotions
Giveaways and raffles are encouraged and should be conducted in a professional manner.
Exhibitors may not distribute materials or solicit business outside of their assigned space unless part of an approved event activity.
Technology & Electrical Needs
Power, internet, and other technical needs are not guaranteed unless specifically arranged in advance.
Exhibitors are responsible for requesting and covering any additional requirements.
Venue Compliance
All exhibitors must comply with venue policies, including safety and fire regulations.
Prohibited items and activities as defined by the venue are strictly not allowed.
Industry Alignment
Exhibitors must offer products or services that support or are relevant to the industry served by the event.
Participation may be limited for companies that conflict with key event partners or do not align with the overall mission of the event.
Sponsor Priority
Sponsors receive priority placement, visibility, and additional benefits as outlined in their sponsorship level.
Right to Modify
Event management reserves the right to update or modify these policies at any time. Any changes will be communicated to exhibitors as needed.
2026 SNUG Agenda
Our conference agenda is still taking shape—like a sandcastle in progress! Right now, it’s a sneak peek of what’s to come, but soon it’ll be filled with exciting sessions, inspiring speakers, and plenty of opportunities to connect and recharge. Keep checking back as we continue to build out the full lineup and add new details on the horizon!
STARTEL 2026 – SUNDAY ROUNDTABLE TOPICS
STARTEL 2026 – SUNDAY ROUNDTABLE TOPICS-Registration is Required Each roundtable is designed as a 20-minute, peer-driven discussion. The first 5–10 minutes provide shared context through a brief overview from a Startel representative. The remainder of the session is focused on open conversation, with moderators guiding discussion using starter questions when helpful.
Understanding & Leveraging the Startel API Software Integrations in Real-World Use
How organizations are using the Startel API today to automate workflows, integrate with third-party systems, and reduce manual effort—and where challenges still exist.
Matt Bogan
Security Essentials Across Startel Systems
Best practices for protecting systems, data, and access across Startel environments while supporting operational efficiency and client expectations.
Nick Giacopuzzi
SoftSwitch Optimization & Routing Logic
Designing and maintaining routing strategies that support peak traffic, failover scenarios, and consistent service levels.
John Carey
Billing, Reporting, QA & Data Insights
Using reporting and QA data to drive billing accuracy, operational improvements, and client transparency.
Alan Hartmann
Disaster Recovery & Business Continuity
Planning for outages, failures, and disruptions—then testing those plans before they’re needed.
Jim Graham
Advanced Client Maintenance: Designing Smarter Dispatch Workflows
Designing efficient, system-driven workflows by aligning IntelliForms, Dispatch Scripts, Presence, and OnCall logic. This discussion focuses on how thoughtful configuration — including formulas, dispatch menus, and lesser-used features — can reduce agent decision-making, improve accuracy, and create more consistent, scalable operations.
Heather Courville
Workforce Management Client Experience, Service Levels & Expectations
Balancing staffing, service levels, and client expectations using data and forecasting tools.
Margaret Lally
SoftSwitch Features - “Meet Me” & Skill Ranking Features
Maximizing the value of skill-based routing and “Meet Me” features which are often underutilized.
John Martin
Alarm Manager & Notification Handling
Configuring alerts that provide early warning without overwhelming teams with noise.
Kelly Davis
Dispatching & Presence for Real-Time Decisions
How organizations combine the use of auto dispatch scripts and Presence to make real-time routing and escalation decisions.
Mike Antognetti
Client Web Portal (IntelliSite) Functionality & Engagement:
Driving adoption and value from the client web portal while managing access, visibility, and expectations.
Victoria Whitney
Opening Reception
Our Opening Reception, sponsored by our Paradise Partner, Dedicated People, will be held from 6:30 to 8:30 PM. Come kick off SNUG 2026 in true Margaritaville style — great food, refreshing drinks, and plenty of time to relax, reconnect, and meet fellow attendees. Island attire is encouraged — Hawaiian shirts and Jimmy Buffett vibes welcome.
Breakfast
The SNUG President’s Address
Every great getaway starts with gathering your crew. Join us as we officially kick off the day, reflect on where we’ve been, celebrate what’s working, and look ahead at what’s next for the SNUG community. Think of this as our collective “change in latitude, change in attitude” moment.
Lauren Garza
The State of the Startel Address
Join Brian Stewart for a look at where Startel is headed — and how we’re embracing innovation, strengthening our foundation, and positioning ourselves for what’s next. We’ll reflect on progress, preview the roadmap, and explore how thoughtful evolution keeps us moving forward. Because growth isn’t about rushing the tide — it’s about knowing when to shift direction.
Brian Stewart
Startel AI update and new features
AI is no longer just a buzzword floating in the breeze. In this session, explore how StartelAI are helping teams work smarter, streamline processes, and make better real-time decisions. Hear directly from customers about what’s working — and how a small shift in approach can lead to meaningful results. Less guesswork. More clarity. Still human.
Kelly Davis
Break
ATSI & Cam-X Briefing
Stay connected with what’s happening beyond our own shoreline. Hear updates from ATSI and CAM-X, including industry initiatives, achievements, and what’s on the horizon. Strong communities don’t happen by accident — they happen by participation.
Startel LMS update and demo
Ready for something new? Startel’s LMS is here. Designed to make training clearer, faster, and more engaging, this platform supports onboarding, skill development, and long-term success — without adding complexity. Smart structure. Real results.
Victoria Whitney
Lunch
Raffle Drawing
Vendors Spotlight
Meet the organizations presenting solutions and services built to support operational efficiency and growth. Discover innovative tools and practical approaches that may align with your evolving business needs.
CMC update - 25.0 & 25.1 features
What’s new? What’s better? What’s going to make your life easier? Explore the highlights of CMC 25.0 and get a preview of what’s coming in 25.1. See how these enhancements are designed to reduce friction, increase clarity, and keep your operations moving in the right direction.
Victoria Whitney
Fins Up for SNUG 2026!
Group Picture – We gather together, fins up and smiles on, capturing the spirit of connection, collaboration, and a little Margaritaville attitude.
Break
Azure & StartelNOW - update and comparison
As we continue advancing our Azure strategy, we’ll share the latest progress and what it means for performance, scalability, and long-term flexibility. We’ll also provide a straightforward comparison with StartelNOW, reviewing where each option fits and the practical differences to consider.
Matt Bogan
Ask Startel
It’s almost five o’clock somewhere — but first, let’s talk. Join the Startel team for an open Q&A session where nothing is off the table. Ask about features, future plans, platform direction, and everything in between.
Alan Hartmann
Heather Courville
Jim Graham
John Carey
John Martin
Kelly Davis
Margaret Lally
Matt Bogan
Mike Antognetti
Nick Giacopuzzi
Victoria Whitney
Brian Stewart
Bobby Bennett
Vendor Reception
Breakfast
Software Integrations in Real-World Use
Explore how answering services are using integrations like Zapier to connect Startel with CRMs, ticketing systems, and client tools. We’ll walk through real examples, lessons learned, and where integrations deliver the most value (and where they don’t).
Aaron Boatin
Brandon Mann
Leveraging “Meet Me” and Skill Ranking Features/notification handling (switch monitoring tools)
Learn how to leverage Meet Me, skill ranking, and notification handling to improve call routing, reduce delays, and support agents more effectively. This session focuses on practical switch monitoring strategies you can apply immediately.
Drew Ritter
Shawn Borne
SNUG Salt Shakers
It’s time to shake things up! Join us for a fun and interactive networking activity designed to mix up conversations, spark new connections, and bring the SNUG community together.
Break
Dispatch Scripts and Formula Building
Dive into dispatch scripting and formula logic that drive consistency and accuracy. We’ll cover best practices for building scripts that support agents, improve response times, and reduce errors in high-volume environments.
Heather Courville
Andrew Breischaft
Dynamic Dispatching & Presence Management
Discover how dynamic dispatching and presence management tools help balance workloads, improve availability, and keep teams responsive.
Sergio Enriquez
Emily VanValkenberg
From Wish to Reality: Navigating the Wish List
“The “Wish List” is how we communicate with Startel about what we need to make our businesses grow. To do that, our communication must be clear, concise, and organized. Join Lori as she walks through the Wish List, what’s inside, and how we can organize ourselves.
Lori Hawkins
Lunch
The Power of Practical Partnerships: Solving Real Contact Center Challenges
In this session, we’ll examine the current realities facing contact centers, the true cost of inaction, where engagement and performance break down, practical solutions that work today, and key takeaways you can apply immediately.
Thomas Schenk
Sales & Marketing in a Changing Landscape
Discuss sales and marketing strategies that resonate with today’s clients. Topics include positioning technology, communicating value, and aligning operations with growth efforts.
Brian Lett
Chad Davis
Disaster Recovery & Uptime Best Practices
Review disaster recovery plans, uptime strategies, and lessons learned from real outages. Attendees will walk through practical examples and take home ideas to strengthen their own DR readiness.
Ray Shaw
Raul Garza
SNUG Salt Shakers
It’s time to shake things up! Join us for a fun and interactive networking activity designed to mix up conversations, spark new connections, and bring the SNUG community together.
Break
How the API Transformed Our Operations
In this real-world testimonial, learn why this team chose to pursue the API and how it streamlined their operations. The speaker will walk through their journey, key challenges, and the tangible improvements achieved through integration.
Chad Roberts
SNUGTalks: Open Q&A with Today’s Presenters
Wrap up the day with an open Q&A session featuring today’s SNUGTalks presenters. This is your opportunity to ask follow-up questions, dive deeper into topics that sparked your interest, and get practical insights from industry peers. Bring your questions and join the conversation..
Aaron Boatin
Andrew Breischaft
Brandon Mann
Brian Lett
Chad Davis
Chad Roberts
Drew Ritter
Emily VanValkenberg
Heather Courville
Lori Hawkins
Ray Shaw
Shawn Borne
Thomas Schenk
Sergio Enriquez
SNUG Business Meeting
Join the official SNUG business meeting for updates, member insights, and a look ahead at what’s coming next for the user group.
Lauren Garza
Startel Party
Hotel Margaritaville Reservations
Conference Dates: April 12-15, 2026
Room Block is Closed. Contact hotel for reservations.
Registration & Cancellation Policy
To receive a registration refund, less processing fee if applicable, all cancellations must be received via email to brianna@c2omanagement.com by March 1, 2026. No refunds will be granted thereafter. No-shows will not be refunded. Registrations can be transferred to another person within your organization with the same membership status by contacting brianna@c2omanagement.com.
Our annual conference is designed to provide an environment where participants can be held safe from any and all solicitation, harassment, or recruitment. By registering for and attending our annual conference, you agree to be held by these ethical standards which extend beyond the actual conference. Violations may result in termination of conference registration with no refundand/or membership in the Startel National Users Group.
Questions?
For more information, please contact Brianna Burke at Brianna@C2OManagement.com.