Conference Kick Off: Saturday, April 11th • Conference Dates: April 12th - 15th
Welcome to the 39th Annual SNUG Conference!
Join us in Nashville, TN for the 2026 SNUG Conference, where business meets island vibes! This Margaritaville-inspired event brings together industry professionals for insightful sessions, peer collaboration, and innovative solutions to help your business thrive. Sharpen your skills, strengthen connections, and embrace growth—all in the laid-back spirit of Margaritaville.
Pre-Conference Event: Honky Tonk Bus Tour
Saturday, April 11th
A shuttle departs promptly at 3:45 PM to the Honky Tonk facility, followed by a two-hour party bus tour beginning at 6:00 PM with one stop at Old Smoky Distillery. Limited space available!
2026 SNUG Agenda
Our conference agenda is still taking shape—like a sandcastle in progress! Right now, it’s a sneak peek of what’s to come, but soon it’ll be filled with exciting sessions, inspiring speakers, and plenty of opportunities to connect and recharge. Keep checking back as we continue to build out the full lineup and add new details on the horizon!
STARTEL 2026 – SUNDAY ROUNDTABLE TOPICS
STARTEL 2026 – SUNDAY ROUNDTABLE TOPICS-Registration is Required Each roundtable is designed as a 20-minute, peer-driven discussion. The first 5–10 minutes provide shared context through a brief overview from a Startel representative. The remainder of the session is focused on open conversation, with moderators guiding discussion using starter questions when helpful.
Understanding & Leveraging the Startel API Software Integrations in Real-World Use
How organizations are using the Startel API today to automate workflows, integrate with third-party systems, and reduce manual effort—and where challenges still exist.
Security Essentials Across Startel Systems
Best practices for protecting systems, data, and access across Startel environments while supporting operational efficiency and client expectations.
SoftSwitch Optimization & Routing Logic
Designing and maintaining routing strategies that support peak traffic, failover scenarios, and consistent service levels.
Billing, Reporting, QA & Data Insights
Using reporting and QA data to drive billing accuracy, operational improvements, and client transparency.
Disaster Recovery & Business Continuity
Planning for outages, failures, and disruptions—then testing those plans before they’re needed.
Advanced IntelliForm Programming
Designing sophisticated scripts and delivery workflows that reduce errors, improve accuracy, and meet complex client requirements.
Workforce Management Client Experience, Service Levels & Expectations
Balancing staffing, service levels, and client expectations using data and forecasting tools.
SoftSwitch Features - “Meet Me” & Skill Ranking Features
Maximizing the value of skill-based routing and “Meet Me” features which are often underutilized.
Alarm Manager & Notification Handling
Configuring alerts that provide early warning without overwhelming teams with noise.
Dispatching & Presence for Real-Time Decisions
How organizations combine the use of auto dispatch scripts and Presence to make real-time routing and escalation decisions.
Breakfast
Break
ATSI & Cam-X Briefing
Lunch
Raffle Drawing
TBD
Break
Startel Party
Software Integrations in Real-World Use
Explore how answering services are using integrations like Zapier to connect Startel with CRMs, ticketing systems, and client tools. We’ll walk through real examples, lessons learned, and where integrations deliver the most value (and where they don’t).
Leveraging “Meet Me” and Skill Ranking Features/notification handling (switch monitoring tools)
Learn how to leverage Meet Me, skill ranking, and notification handling to improve call routing, reduce delays, and support agents more effectively. This session focuses on practical switch monitoring strategies you can apply immediately.
SNUG Salt Shakers
Break
Dispatch Scripts and Formula Building
Dive into dispatch scripting and formula logic that drive consistency and accuracy. We’ll cover best practices for building scripts that support agents, improve response times, and reduce errors in high-volume environments.
Dynamic Dispatching & Presence Management
Discover how dynamic dispatching and presence management tools help balance workloads, improve availability, and keep teams responsive.
Wishlist Session
Lunch
Custom Reporting & Analytics
What reports do your clients really care about? What does leadership need to see? This session covers meaningful dashboards, data exports, and third-party reporting options that support better decision-making and client communication.
Client Onboarding & Retention Tools
Learn how Startel tools support smoother client onboarding and long-term retention. We’ll cover IntelliSite use cases, client education strategies, and tools that help set expectations and reduce churn.
Disaster Recovery & Uptime Best Practices
Review disaster recovery plans, uptime strategies, and lessons learned from real outages. Attendees will walk through practical examples and take home ideas to strengthen their own DR readiness.
SNUG Salt Shakers
Break
APIs 101: Where to Begin
New to APIs? This beginner-friendly session explains what APIs are, how they work, and where to start. Perfect for teams exploring integrations but unsure how to take the first step.
Sales & Marketing in a Changing Landscape
Discuss sales and marketing strategies that resonate with today’s clients. Topics include positioning technology, communicating value, and aligning operations with growth efforts.
SNUG Business Meeting
Join the official SNUG business meeting for updates, member insights, and a look ahead at what’s coming next for the user group.
Startel Party
Conference Registration
Member
1st Attendee- Includes Sunday (Training Day-No Meals), Opening Reception, Monday (Breakfast & Lunch), and Tuesday (Breakfast & Lunch)
On February 11, the rates will increase $100.
Member
Addt’l Attendee- Includes Sunday (Training Day-No Meals), Opening Reception, Monday (Breakfast & Lunch), and Tuesday (Breakfast & Lunch)
On February 11, the rates will increase $100.
Non-Member
1st Attendee- Includes Sunday (Training Day-No Meals), Opening Reception, Monday (Breakfast & Lunch), and Tuesday (Breakfast & Lunch)
On February 11, the rates will increase $100.
Margaritaville Hotel Reservations
425 Rep. John Lewis Way S, Nashville, TN 37203
Conference Dates: April 12-15, 2026
(limited space available for arrival April 10)
Reserve your room early so you don't miss out on this fantastic event!
Registration Policy & Cancellation
To receive a registration refund, less processing fee if applicable, all cancellations must be received via email to brianna@c2omanagement.com by March 1, 2026. No refunds will be granted thereafter. No-shows will not be refunded. Registrations can be transferred to another person within your organization with the same membership status by contacting the brianna@c2omanagement.com.
Our annual conference is designed to provide an environment where participants can be held safe from any and all solicitation, harassment, or recruitment. By registering for and attending our annual conference, you agree to be held by these ethical standards which extend beyond the actual conference. Violations may result in termination of conference registration with no refundand/or membership in the Startel National Users Group.

