Breakfast

The SNUG President’s Address

Every great getaway starts with gathering your crew. Join us as we officially kick off the day, reflect on where we’ve been, celebrate what’s working, and look ahead at what’s next for the SNUG community. Think of this as our collective “change in latitude, change in attitude” moment.

The State of the Startel Address

Join Brian Stewart for a look at where Startel is headed — and how we’re embracing innovation, strengthening our foundation, and positioning ourselves for what’s next. We’ll reflect on progress, preview the roadmap, and explore how thoughtful evolution keeps us moving forward. Because growth isn’t about rushing the tide — it’s about knowing when to shift direction.

Startel AI update and new features

AI is no longer just a buzzword floating in the breeze. In this session, explore how StartelAI are helping teams work smarter, streamline processes, and make better real-time decisions. Hear directly from customers about what’s working — and how a small shift in approach can lead to meaningful results. Less guesswork. More clarity. Still human.

Break

ATSI & Cam-X Briefing

Stay connected with what’s happening beyond our own shoreline. Hear updates from ATSI and CAM-X, including industry initiatives, achievements, and what’s on the horizon. Strong communities don’t happen by accident — they happen by participation.

Startel LMS update and demo

Ready for something new? Startel’s LMS is here. Designed to make training clearer, faster, and more engaging, this platform supports onboarding, skill development, and long-term success — without adding complexity. Smart structure. Real results.

Lunch

Raffle Drawing

Vendors Spotlight

Meet the organizations presenting solutions and services built to support operational efficiency and growth. Discover innovative tools and practical approaches that may align with your evolving business needs.

CMC update - 25.0 & 25.1 features

What’s new? What’s better? What’s going to make your life easier? Explore the highlights of CMC 25.0 and get a preview of what’s coming in 25.1. See how these enhancements are designed to reduce friction, increase clarity, and keep your operations moving in the right direction.

Fins Up for SNUG 2026!

Group Picture – We gather together, fins up and smiles on, capturing the spirit of connection, collaboration, and a little Margaritaville attitude.

Break

Azure & StartelNOW - update and comparison

As we continue advancing our Azure strategy, we’ll share the latest progress and what it means for performance, scalability, and long-term flexibility. We’ll also provide a straightforward comparison with StartelNOW, reviewing where each option fits and the practical differences to consider.

Ask Startel

It’s almost five o’clock somewhere — but first, let’s talk. Join the Startel team for an open Q&A session where nothing is off the table. Ask about features, future plans, platform direction, and everything in between.

Vendor Reception

Breakfast

Software Integrations in Real-World Use

Explore how answering services are using integrations like Zapier to connect Startel with CRMs, ticketing systems, and client tools. We’ll walk through real examples, lessons learned, and where integrations deliver the most value (and where they don’t).

Leveraging “Meet Me” and Skill Ranking Features/notification handling (switch monitoring tools)

Learn how to leverage Meet Me, skill ranking, and notification handling to improve call routing, reduce delays, and support agents more effectively. This session focuses on practical switch monitoring strategies you can apply immediately.

SNUG Salt Shakers

Break

Dispatch Scripts and Formula Building

Dive into dispatch scripting and formula logic that drive consistency and accuracy. We’ll cover best practices for building scripts that support agents, improve response times, and reduce errors in high-volume environments.

Dynamic Dispatching & Presence Management

Discover how dynamic dispatching and presence management tools help balance workloads, improve availability, and keep teams responsive.

Wishlist Session

Lunch

Custom Reporting & Analytics 

What reports do your clients really care about? What does leadership need to see? This session covers meaningful dashboards, data exports, and third-party reporting options that support better decision-making and client communication.

Client Onboarding & Retention Tools

Learn how Startel tools support smoother client onboarding and long-term retention. We’ll cover IntelliSite use cases, client education strategies, and tools that help set expectations and reduce churn.

Disaster Recovery & Uptime Best Practices

Review disaster recovery plans, uptime strategies, and lessons learned from real outages. Attendees will walk through practical examples and take home ideas to strengthen their own DR readiness.

SNUG Salt Shakers

Break

APIs 101: Where to Begin

New to APIs? This beginner-friendly session explains what APIs are, how they work, and where to start. Perfect for teams exploring integrations but unsure how to take the first step.

Sales & Marketing in a Changing Landscape

Discuss sales and marketing strategies that resonate with today’s clients. Topics include positioning technology, communicating value, and aligning operations with growth efforts.

SNUG Business Meeting

Join the official SNUG business meeting for updates, member insights, and a look ahead at what’s coming next for the user group.

Startel Party